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About Us

We are Novelty

We believe nutrition is not just a label
Our belief helps us curate the most innovative, researched nutritional supplements in the market today. We study the science behind every nutritional need and the human physiology associated with it. This process-oriented approach helps us handpick the best ingredients and combinations which deliver wholesome nutritional value.
Everyone has unique requirements of nutrition and hence we delve into every nuance of the product from choosing the best nutritional source, best manufacturing technology, the best flavors, and the best packaging. For e.g., when we work on protein supplements, we not only choose a good protein investigating the aspects of efficacy, tolerance, and compliance, we also put our heads together to choose the right amounts of healthy carbs, fats, fiber, and the micronutrients. Our intent is to address the last detail which is most often ignored.
In our endeavor to bring the best-in-class lifestyle as well as medical nutritional solutions that deliver functional health benefits, we stand committed to our belief that Nutrition is a Science much more than a label.

COMPANY PROFILE

Established in 2018, Novelty HealthShine is a pioneering healthcare organization headquartered in Mumbai. Our primary objective is to provide patient centric innovative healthcare solutions.
We achieve this through scientifically crafted combinations and innovative drug delivery systems.
Operating nationwide, we have a strong presence in major states across the country.

Our Vision

“To become a leader in chosen therapy areas by enabling patients lead better lives.”

Our Mission

Improving patient care and meeting healthcare needs through the novel, high quality nutrition & pharmaceutical products.

At Novelty Healthshine, our foundation is anchored in essential principles:

Core Values

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  • Trust
  • Integrity
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  • Quality
  • Innovation
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  • Accountability
  • Continuous Learning
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  • Continuous Improvement
  • Customer Commitment
At Novelty HealthShine, We Offer

Novel Technologies

An innovative assortment of products featuring internationally sourced research-based ingredients known for their proven efficacy and safety, thanks to our global collaborations.

A range of science and technology-driven products that incorporate cutting-edge advancements such as QZORB Technology from Novelty Pharma in Switzerland and ThinOral Technology in select offerings. Novelty HealthShine is passionately devoted to science, unwaveringly committed to innovation, and steadfastly propelled by technology. We are dedicated to providing groundbreaking Healthcare solutions that enhance patient compliance through advanced drug delivery systems.

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      Raajesh Dhuria

      “To serve people with the highest quality healthcare solutions, and to do so through a brand they can always rely on for a healthier, happier lifestyle; because I believe there is no happiness without good health.” This is the simple, yet extraordinary vision of Mr Raajesh Dhuria, MD and CEO, a pharmaceutical leader with over three decades of experience not only in scaling up existing businesses in Multinational & Indian healthcare organisations but also creating new profitable ventures. A keen eye for identifying latest trends and driving teams with passion to create profitable brands and business is what distinguishes him from his peers. Having begun his career in the late 1980s, with Johnson & Johnson, Mr Dhuria up skilled himself quickly rose through his career to become a Sales Head in companies like Morepen labs & Cadila Pharmaceuticals in about a decade and a half. For many this would have been a big rise from a Medical representative to a sales head, but the hunger for doing things differently pushed him to do what very few people could achieve at that time- launch a pharmaceutical company. In 2003, Mr Dhuria launched Kinedex Healthcare Pvt. Ltd. He was responsible for the tremendous rise and success of the company over 15 years, including the popularity of the highly recommended brand for arthritis, Rosiflex. In 2019, the company was acquired by Eris pharmaceuticals, following which Mr Dhuria helped establish Novelty Healthshine and is now investing his time helping it reach even greater success. He sees the company as a listed one in another 5 years and at par with leading pharma companies. Mr Raajesh, is a self-motivated person and as any motivated person, he has a knack of developing talent by giving freedom of expression and ideas. He is highly receptive for innovating ideas and strategies to grow business and has a very strong appetite for novel ways to work. He has an extremely competent & committed team at work which is continuously working on delivering novel patient centric solutions & yes, a healthier and happier lifestyle.

      Raakesh Dhuria

      Raakesh is a very enthusiastic and energetic person with a perseverant nature. No wonder then, that he is an excellent leader guiding the field force at Novelty towards surpassing their goals year after year. Raakesh is one of the founder promoter Directors of Novelty HealthShine and has been associated with it since its inception. With his 30+ years of experience in Pharmaceutical selling he has risen from the ranks of a Medical representative to being a Director currently. Beginning his career at Lupin Laboratories, Raakesh has moved on to CFL as a frontline manager, followed by Morepen Laboratories. He embarked on his entrepreneurial journey beginning with Kinedex Healthcare and now at Novelty HealthShine. He has wide experience in selling brands of various therapeutic categories and supervising and motivating field force across the country. Raakesh is a Science Graduate with Masters in Business Administration and is passionate about keeping himself up-to-date with the latest in the field of medical and pharmaceutical research.

      Abhijit Singh

      Abhijit Singh is a seasoned Pharma leader who has front led Brand building, Business transformation & turnaround initiatives. With more than 2 decades of experience majorly in leadership positions at Zydus & Torrent - he is associated with popular brands with extensive work in Gastroenterology therapeutic area. A product innovator and a strategic thinker, he is constantly in pursuit of excellence in marketing and bringing about innovation to the customers. As an Executive Director at Novelty health shine, he is nurturing a multi-therapy product line with a focus on Nutrition. His role here is to bring innovation and carve a strategic charter to help the brands scale rapidly. Abhijit holds a Bachelor’s degree in Biochemistry and a Masters in Business Administration.

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