HBAA+

HBAA+

HBAA+ is an advanced haematinic designed to address both Haem and Globin synthesis — a dual challenge often unmet by conventional iron supplements. It combines Liposomal Iron (Ferric di-phosphate) with key amino acids (Glycine, Histidine, Leucine, Methionine) and essential vitamins (Folic acid, B12, B6, C, and Zinc) to ensure efficient erythropoiesis, better absorption, high bioavailability, and excellent gastrointestinal tolerance.
It represents a new era of iron supplementation — safer, smarter, and more complete.

THERAPY AREA: Gynecology, Gastroenterology, Surgeons, General Physician
FORM: Film-coated tablet (pure vegetarian)
Colour & Shape: Red oval tablets
PACKAGING:Alu-Alu blister strip of 10 tablets; Carton of 10 × 10’s

 

 

Description

HBAA+ is an advanced haematinic designed to address both Haem and Globin synthesis — a dual challenge often unmet by conventional iron supplements. It combines Liposomal Iron (Ferric di-phosphate) with key amino acids (Glycine, Histidine, Leucine, Methionine) and essential vitamins (Folic acid, B12, B6, C, and Zinc) to ensure efficient erythropoiesis, better absorption, high bioavailability, and excellent gastrointestinal tolerance.
It represents a new era of iron supplementation — safer, smarter, and more complete.

Mode of Action

  • Micronization increases solubility and surface area of iron particles.
  • Microencapsulation in a phospholipid bilayer protects iron from stomach acid and prevents contact with intestinal mucosa.
  • Direct intestinal absorption through M-cells via vesicular fusion or endocytosis ensures faster and more efficient iron delivery to the bloodstream.
  • Amino acids aid in both heme formation (Glycine) and globin protein synthesis (Histidine, Leucine, Methionine).
  • Vitamins and Zinc synergistically support DNA synthesis, red cell maturation, and improved oxygen-carrying capacity.

Salient Features

  • Liposomal Iron = 4× Better Absorption + 0 GI Distress
  • Combines Haem + Globin synthesis nutrients
  • 100% RDA for Iron, Folic Acid, B12, B6, Vitamin C, and Zinc
  • Zero metallic taste and enhanced compliance
  • Suitable for pregnancy and chronic illness
  • 100% vegetarian and FSSAI approved

Indications

  • Iron Deficiency Anemia (IDA)
  • Anemia in Pregnancy and Lactation
  • Post-Menopausal and Post-Surgical Anemia
  • Chronic Kidney Disease (CKD)-associated anemia
  • Inflammatory Bowel Disease (IBD) anemia

Dosage

1 tablet once daily (OD) after a meal or as directed by the physician.

Instructions for Use

Can be taken with or without food, as Liposomal Iron absorption is independent of meals.

Preferably swallow with water or juice for ease of intake.

Storage

  • Store in a cool, dry place below 25°C.
  • Protect from moisture and direct sunlight.
  • Keep out of reach of children.

Disclaimer

Food supplement. Not for medicinal use.
This product is not intended to diagnose, treat, cure, or prevent any disease. Use under medical or dietitian supervision.

Warning

  • Not to be used by individuals with known hypersensitivity to iron or any ingredients.
  • Avoid in cases of iron overload (hemochromatosis).
  • Consult physician in case of persistent gastrointestinal discomfort.
FAQ’s:

Yes. It provides essential nutrients for haemoglobin synthesis, making it ideal for antenatal and postnatal women.

No. The liposomal form bypasses gastric contact, preventing irritation and improving patient compliance.

Liposomal Iron uses phospholipid encapsulation that allows direct intestinal absorption, ensuring up to 4× higher bioavailability with minimal GI irritation and no metallic taste.

Yes. HBAA+ is 100% vegetarian

Composition

Each tablet contains:

Nutrients Per Serving
Elemental Iron (as Liposomal Iron – Ferric di-phosphate) 27 mg
Folic Acid 335 mcg
Vitamin B12 2.45 mcg
L-Glycine 30 mg
L-Histidine  65 mg
L-Methionine 65 mg
L-Leucine 235.50 mg
Vitamin B6 2.3 mg
Vitamin C 80 mg
Zinc 14.5 mg

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      Raajesh Dhuria

      “To serve people with the highest quality healthcare solutions, and to do so through a brand they can always rely on for a healthier, happier lifestyle; because I believe there is no happiness without good health.” This is the simple, yet extraordinary vision of Mr Raajesh Dhuria, MD and CEO, a pharmaceutical leader with over three decades of experience not only in scaling up existing businesses in Multinational & Indian healthcare organisations but also creating new profitable ventures. A keen eye for identifying latest trends and driving teams with passion to create profitable brands and business is what distinguishes him from his peers. Having begun his career in the late 1980s, with Johnson & Johnson, Mr Dhuria up skilled himself quickly rose through his career to become a Sales Head in companies like Morepen labs & Cadila Pharmaceuticals in about a decade and a half. For many this would have been a big rise from a Medical representative to a sales head, but the hunger for doing things differently pushed him to do what very few people could achieve at that time- launch a pharmaceutical company. In 2003, Mr Dhuria launched Kinedex Healthcare Pvt. Ltd. He was responsible for the tremendous rise and success of the company over 15 years, including the popularity of the highly recommended brand for arthritis, Rosiflex. In 2019, the company was acquired by Eris pharmaceuticals, following which Mr Dhuria helped establish Novelty Healthshine and is now investing his time helping it reach even greater success. He sees the company as a listed one in another 5 years and at par with leading pharma companies. Mr Raajesh, is a self-motivated person and as any motivated person, he has a knack of developing talent by giving freedom of expression and ideas. He is highly receptive for innovating ideas and strategies to grow business and has a very strong appetite for novel ways to work. He has an extremely competent & committed team at work which is continuously working on delivering novel patient centric solutions & yes, a healthier and happier lifestyle.

      Raakesh Dhuria

      Raakesh is a very enthusiastic and energetic person with a perseverant nature. No wonder then, that he is an excellent leader guiding the field force at Novelty towards surpassing their goals year after year. Raakesh is one of the founder promoter Directors of Novelty HealthShine and has been associated with it since its inception. With his 30+ years of experience in Pharmaceutical selling he has risen from the ranks of a Medical representative to being a Director currently. Beginning his career at Lupin Laboratories, Raakesh has moved on to CFL as a frontline manager, followed by Morepen Laboratories. He embarked on his entrepreneurial journey beginning with Kinedex Healthcare and now at Novelty HealthShine. He has wide experience in selling brands of various therapeutic categories and supervising and motivating field force across the country. Raakesh is a Science Graduate with Masters in Business Administration and is passionate about keeping himself up-to-date with the latest in the field of medical and pharmaceutical research.

      Abhijit Singh

      Abhijit Singh is a seasoned Pharma leader who has front led Brand building, Business transformation & turnaround initiatives. With more than 2 decades of experience majorly in leadership positions at Zydus & Torrent - he is associated with popular brands with extensive work in Gastroenterology therapeutic area. A product innovator and a strategic thinker, he is constantly in pursuit of excellence in marketing and bringing about innovation to the customers. As an Executive Director at Novelty health shine, he is nurturing a multi-therapy product line with a focus on Nutrition. His role here is to bring innovation and carve a strategic charter to help the brands scale rapidly. Abhijit holds a Bachelor’s degree in Biochemistry and a Masters in Business Administration.

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