What is the significance of Branched-Chain Amino Acids (BCAAs) in addressing the protein needs of vegetarians?

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What is the significance of Branched-Chain Amino Acids (BCAAs) in addressing the protein needs of vegetarians?

What is the significance of Branched-Chain Amino Acids (BCAAs) in addressing the protein needs of vegetarians?

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What is the significance of Branched-Chain Amino Acids (BCAAs) in addressing the protein needs of vegetarians?

Branched-Chain Amino Acids (BCAAs) are crucial for fulfilling the protein requirements of vegetarian individuals because many plant-based foods are deficient in one or more essential amino acids, rendering them incomplete protein sources. BCAAs, particularly Leucine, can bridge this gap by serving as essential amino acids that are often found in limited quantities in plant-based diets.

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      Raajesh Dhuria

      “To serve people with the highest quality healthcare solutions, and to do so through a brand they can always rely on for a healthier, happier lifestyle; because I believe there is no happiness without good health.” This is the simple, yet extraordinary vision of Mr Raajesh Dhuria, MD and CEO, a pharmaceutical leader with over three decades of experience not only in scaling up existing businesses in Multinational & Indian healthcare organisations but also creating new profitable ventures. A keen eye for identifying latest trends and driving teams with passion to create profitable brands and business is what distinguishes him from his peers. Having begun his career in the late 1980s, with Johnson & Johnson, Mr Dhuria up skilled himself quickly rose through his career to become a Sales Head in companies like Morepen labs & Cadila Pharmaceuticals in about a decade and a half. For many this would have been a big rise from a Medical representative to a sales head, but the hunger for doing things differently pushed him to do what very few people could achieve at that time- launch a pharmaceutical company. In 2003, Mr Dhuria launched Kinedex Healthcare Pvt. Ltd. He was responsible for the tremendous rise and success of the company over 15 years, including the popularity of the highly recommended brand for arthritis, Rosiflex. In 2019, the company was acquired by Eris pharmaceuticals, following which Mr Dhuria helped establish Novelty Healthshine and is now investing his time helping it reach even greater success. He sees the company as a listed one in another 5 years and at par with leading pharma companies. Mr Raajesh, is a self-motivated person and as any motivated person, he has a knack of developing talent by giving freedom of expression and ideas. He is highly receptive for innovating ideas and strategies to grow business and has a very strong appetite for novel ways to work. He has an extremely competent & committed team at work which is continuously working on delivering novel patient centric solutions & yes, a healthier and happier lifestyle.

      Raakesh Dhuria

      Raakesh is a very enthusiastic and energetic person with a perseverant nature. No wonder then, that he is an excellent leader guiding the field force at Novelty towards surpassing their goals year after year. Raakesh is one of the founder promoter Directors of Novelty HealthShine and has been associated with it since its inception. With his 30+ years of experience in Pharmaceutical selling he has risen from the ranks of a Medical representative to being a Director currently. Beginning his career at Lupin Laboratories, Raakesh has moved on to CFL as a frontline manager, followed by Morepen Laboratories. He embarked on his entrepreneurial journey beginning with Kinedex Healthcare and now at Novelty HealthShine. He has wide experience in selling brands of various therapeutic categories and supervising and motivating field force across the country. Raakesh is a Science Graduate with Masters in Business Administration and is passionate about keeping himself up-to-date with the latest in the field of medical and pharmaceutical research.

      Abhijit Singh

      Abhijit Singh is a seasoned Pharma leader who has front led Brand building, Business transformation & turnaround initiatives. With more than 2 decades of experience majorly in leadership positions at Zydus & Torrent - he is associated with popular brands with extensive work in Gastroenterology therapeutic area. A product innovator and a strategic thinker, he is constantly in pursuit of excellence in marketing and bringing about innovation to the customers. As an Executive Director at Novelty health shine, he is nurturing a multi-therapy product line with a focus on Nutrition. His role here is to bring innovation and carve a strategic charter to help the brands scale rapidly. Abhijit holds a Bachelor’s degree in Biochemistry and a Masters in Business Administration.

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